On Selling My Attention Too Cheaply (Why I’m Deleting Facebook)
I was listlessly scrolling through Facebook recently over coffee when I reached something of a tipping point. I had just groggily plodded through a stretch that included, in order, a friend’s rather hysterical political musings, a sponsored advertisement for shoes, a post from a charity which fell under the strange category of “suggested content,” and another friend’s picture from somewhere much warmer and prettier than southern Alberta in October. I pondered, bleary-eyed, the math of my morning Facebook experience. 2/4 posts were some form of targeted advertising. 1/4 was a friend trying to get me worked up about something that was agitating them. And 1/4 was making me feel envious of someone else’s experience. That’s some pretty intolerable math, right there. Read more