Selling Vice (and Virtue)
I doubt I’m the only one who finds NHL hockey to be virtually unwatchable these days. It’s not the quality of the on-ice product, although, I’m a Calgary Flames fan, so the product isn’t great. It’s the advertising. The decision to watch a live game these days is to decide in advance that you are willing to endure a steady torrent of gambling ads. Whether it’s regular old commercials or split-screen odds updates or intermission sponsorship of highlight packages or pretty much anything else that some marketing intern could dream up, gambling ads have taken over the game. Read more