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On Signaling Virtue and Practicing Righteousness

Over the last number of years I’ve reflected often about how we inhabit this shared space that is the Internet. The ability to interact online is a marvelous gift and one that, as someone who has been blogging for nearly a decade, I am immensely appreciative of. But to the surprise of precisely no one who has spent more than five minutes online, the shared spaces of our online discourse can also be profoundly uninspiring in countless ways. See any comment section anywhere. The human capacity for coarse vulgarity, tribalistic stupidity and willful misunderstanding and misrepresentation is apparently limitless.

It’s not just the nastiness of online discourse that is odious, though. Equally troubling is the way in which the things we speak about and share and post online almost inevitably become extensions of the personal brands that we are constantly refining and reshaping for public consumption. Social media provides us with a unique laboratory within which to craft public consumable identities that are constantly being defined and redefined by the right ____. It’s very important for us to be the sort of people who read the right sorts of books and articles, who are for the right sorts of causes and against the wrong sorts, who protest against the right sorts of injustices and who are silent about the ambiguous ones, who travel to the right sorts of places and have the right sorts of experiences, who always look appropriately happy and fulfilled (or pensive and conflicted, as the case may be). It’s very important for us to constantly be gathering to our online selves this menagerie of experiences and causes and impressions and content. And, most importantly, it’s very important for us to be seen doing so.

People whose job it is to come up with terms for prominent cultural phenomena call this “virtue signaling.” Here’s one definition:

Virtue signaling is the expression or promotion of viewpoints that are especially valued within a social group, especially when this is done primarily to enhance the social standing of the speaker.

It doesn’t really matter what is being shared or promoted—it could be an opinion about Brexit or same sex marriage or indigenous issues or immigration or the expression of horror at the latest catastrophic event (although it’s interesting to note how disjointed our outrage can often be… my Facebook feed was aflame with content about Alan Kurdi on the Turkish beach… and Paris… and Orlando… But with yesterday’s bombing in Turkey that killed comparable numbers to other recent attacks? All is silent on the Facebook front). At any rate, however we share and whatever we share and however inconsistently we share, the vital thing is that we are sharing it and that others will (hopefully) see us doing so. We want the right people to see us thinking and doing and sharing the right things and being against the wrong things.

Like being against virtue signaling. In a blog post. For example.


Setting aside this latest of my myriad hypocrisies for the time being, I think that this is one area where Christians have a duty to exhibit a better, more healthy and humble way of being in the world. I often have the experience of scrolling through the latest parade of righteousness on Facebook (some of which I have contributed to) and thinking of Jesus’ words in Matthew 6:

Be careful not to practice your righteousness in front of others to be seen by them. If you do, you will have no reward from your Father in heaven.

Jesus goes on to talk about not letting our left hand know what our right hand is doing, giving in secret, praying in anonymity, keeping our words brief…. Simplicity, anonymity, humility, reticence. All things that we seem to be uniquely terrible at in the digital age. We so often can’t seem to even imagine the idea of practicing an unobserved righteousness. We can’t allow an injustice or error or outrageous comment to pass by without heaping scorn and derision upon it. We can’t allow something beautiful or good or laudable or impressive to pass by without attaching ourselves to its coattails, parasitically drinking in the praise. Our righteousness matters a great deal to us. A great deal, indeed.

At the risk of being melodramatic, I think that this might be one of the issues of our time, one of the most significant obstacles to becoming spiritually healthy, generous, and open people who are capable of truly loving our neighbours (even the wrong-thinking and wrong-sharing ones!) as ourselves.  It’s really hard to love other people well when we can’t see beyond ourselves and how our selves are being perceived and evaluated.  I’ve heard.

And even leaving aside the sorts of people we are becoming, Jesus says that if we insist on practicing our righteousness publicly, in order to be seen, we will have our rewards and they will be scant indeed. A few likes or shares or emoticons or whatever. A familiar chorus of familiar voices echoing familiar affirmations about familiar things before moving on to the next familiar thing.

At my best, I want more than this. I want different sorts of rewards. I want the rewards from our Father in heaven—the one who alone sees truly, who alone evaluates fairly, who is full of mercy for all my mixed motives.  The one who generously forgives the many pitiful ways in which I signal virtue and practice righteousness for faint and fleeting praise. The one who knows that despite it all I really do want to pursue righteousness and virtue for the right kinds of rewards.

9 Comments Post a comment
  1. Heather G #

    Reblogged this on All Things are Yours and commented:
    Yep, great post about the sociological and psychological motivations of why we agree and disagree with things the way we do in the comment sections of things.

    June 29, 2016
  2. Ros #

    So I liked your post. Was that the right thing or the wrong thing to do, I wonder 😉

    June 29, 2016
  3. chris #

    Our local clergy group holds a justice walk downtown on Good Fridays. They carry a large cross from place to place, stopping to protest various injustices. I have never been able to participate because of Matthew 6.1. I am fine working for justice, but walking for justice has always seemed too showy for me. Of course, the walkers disagree.

    June 30, 2016
    • I have similar reservations about such public forms of protest, Chris. Somehow or other, they often seem to end up being at least as much about those who are doing the protesting as about what they are protesting.

      July 1, 2016
  4. Owen #

    Thanks for saying that..

    July 1, 2016
  5. So, reading this post – today – gives me much to think about. I am an overseas missionary that is struggling to communicate a mission and raise funds. I so struggle when I have seen other short term people use “indigenous people” as props for their photos and when I read their account of things…I get all disappointed with even the slightest embellishment.

    This all brings me to – What do I post? How do I share out? What is the best way other than face to face encounters to raise funds? How do I not broadcast – “Oh, look at me…I am an overseas missionary!” Ugh – I don’t normally struggle with doing something good secretly…I prefer it. So, this lifestyle of needing supporters sure is a different game of life.

    Thanks for the thoughts – going to share them with others…

    July 5, 2016
    • Your situation is such a tough one, and I don’t envy you! Your work requires that you raise awareness and tell stories and tell of the good news that you are a part of sharing. But I can totally get how this might come to produce the “ugh” factor from time to time, whether in how others share or even in the keenly felt imperative to do so yourself. I have felt very similar when I have gone on short term educational trips to places like Colombia and Palestine or participated in truth-telling events around Canada’s legacy of mistreatment of indigenous people. My practice, for better or worse, is to continue telling the stories, promoting the cause, etc, while trying to keep others at the centre of my storytelling. I’m undoubtedly not always successful at this. But I think it’s worth the effort.

      I’m not suggesting that sharing is never appropriate. But I do have major issues with how we often do it. All the best as you continue to negotiate how best to inhabit this space in your unique context!

      July 6, 2016

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