Skip to content

Sunk Costs

Last week marked an anniversary of sorts, at least in the life of many churches. It’s been one year since the pandemic closed our doors, drove us online, kicked into motion myriad restrictions for eventual physical gatherings, etc. It’s obviously been a long and difficult year for many, and for a wide variety of reasons.

It will not come as a surprise to anyone that the government’s response to the pandemic (local, provincial, federal) has been and continued to be a source of disagreement and division. I confess that even a year into this thing, I often have no idea what to think. Here in our city, active cases are exploding and are the highest they have been since the pandemic began. But the mood doesn’t seem to match the reality. People are getting vaccinated, the weather is spring-like, and it feels like there’s a bit more optimism in the air. Or not. I suppose, as always, it depends on who you ask and what you read. One can always find voices insisting that we need more or less restrictions, more or less vigilance, more or less alarmism. It is never difficult to find evidence for the perspective that you are convinced of.

This is why I often pay a bit closer attention to unexpected stories from unexpected sources. In the past week or so, I’ve encountered three articles from prominent left-leaning media outlets directing at least somewhat complimentary attention to the state of Florida’s “business as usual” response to the pandemic. First it was The New York Times on Saturday with an article exploring why some say they’d “rather be in Florida.” Then CNN, with its piece on the Florida’s booming economy yesterday. And then there was today’s Globe and Mail which ran a piece with the spicy headline, “On COVID-19, Florida’s Gov. Ron DeSantis forces liberal elites to eat crow.” All three articles asked tough and important questions about Florida’s pandemic reality. All three were quick to point out that Florida has lost many lives. These were not uncritical cheerleading pieces.

But all three also acknowledged that Florida was in the bottom half of US states in infection and death rates and that they had achieved this while keeping the economy humming along (relatively speaking) and imposing few of the restrictions that other states did (interestingly, California’s COVID numbers aren’t much different than Florida’s despite locking down in draconian fashion by comparison). All in all, average or slightly below average COVID rates alongside relatively normal social and economic life—particularly in a state with an older population than many others—sorta sounds pretty good to most of us a year into this thing.

What’s interesting to me, again, is that these are not the kinds of articles that you would expect from The New York Times, CNN, and The Globe and Mail. Fox News, maybe. But not these respectable sources! I think it’s fair to say that all three media outlets are not particularly disposed to offering anything resembling flattery to a Republican state and a Trump-supporting governor. I think it’s also fair to say that all three have a fair amount of sunk costs in the “more COVID restrictions are better” narrative. The story of Florida a year into the pandemic is a bit of an awkward one for government leaders and decision makers and media outlets who are heavily invested in the kinds of stories whereby Florida should be a COVID wasteland by now. I am intrigued by stories that don’t slide into convenient pre-existing narratives.

Speaking of “sunk costs,” though… We all have them. We all have a view of the world or an image of ourselves or a curated identity for social media that we’ve invested a lot in and which we are highly motivated not to relinquish. We all screen out inconvenient data in order to preserve a moral or intellectual universe that we have come to find, if not comprehensively compelling, then at least habitable.

In his book, 21 Lessons for the 21st Century, Yuval Noah Harari describes this human tendency thus:

Most stories are held together by the weight of their roof rather than the strength of their foundations.

The example he uses is Christianity. It has pretty flimsy foundations, Harari argues—who could ever prove that the Creator of the universe came to inhabit a human body?—but an awful lot has been built on top of it. Global institutions, intellectual edifices, moral frameworks, among other things, have been built on top of this “flimsy foundation” and the weight of these things press down with “such overwhelming force that they keep the story in place.” Whether it’s the Christian religion or the cultures that have sprung from it, we have too much invested by now to admit that the foundation could be suspect. And what is true of cultures and religions is obviously true of individual people. I suspect many people’s view of their own faith is similar to this. “I have too many sunk costs to re-evaluate anything now. I’ve given decades to this.

Now, I do not share Harari’s assessment of the foundations of Christianity. I think it’s rather more solid than he gives it credit for. Indeed, I think that huge swaths of Harari’s overall project of laying out a vision for the twenty-first century would not get off the ground without something like a Christian moral framework in the background. I think he disregards the existential and emotional dimensions of Christian faith almost entirely. But then, I would say that wouldn’t I? I have a lot of sunk costs in Christian faith.

At any rate, I do largely agree with Harari’s assessment of human psychology. He sums the matter up like this:

Once personal identities and entire social systems are built on top of a story, it becomes unthinkable to doubt it, not because of the evidence supporting it, but because its collapse will trigger a personal and social cataclysm.

This seems true to me. It seems true when I look at my own life. It seems true when I look at how stories are told (or avoided) in the media. It seems true when I look at how people (myself included) consume said media. We all have sunk costs. We are all committed to some view of the world that we desperately want, even need to be true to make sense of our behaviour and assumptions. It’s really hard to admit that you could be wrong (or at least less right than you imagine!) about something important which provides meaning, coherence, identity. I don’t like it. I don’t imagine you do either. It can be very difficult, disorienting, and destabilizing to try to disentangle who we are from what we’ve given ourselves to over long periods of time.

But this is who we are. We long for the truth even if our ability to grasp it is profoundly limited and coloured by self-interest. We cling to what we’ve already decided even when inconvenient data comes to light. Sometimes this is good and admirable, sometimes it’s not. It’s a bit of a mess, frankly. It’s hard to sort out when we should cling and when we should let go. It’s hard to know when to hold the line and when to bail. Perhaps one unremarkable conclusion to draw from all of this is that we could all do with a bit more humility. And that we could all be a little less eager to cast stones.

Image source

9 Comments Post a comment
  1. howard wideman #

    I guess Florida can teach California how to stay open for business and avoid covid spread. Ontario is battling variants and infection uncontrolled so we are locked down. Schools on line  

    Sent from Yahoo Mail on Android

    March 18, 2021
  2. jc #

    Good post! Thanks. Sunk costs and Christianity is something that I think was hard for me to get through.

    We all know or knew people in the church who didn’t leave although it was obvious to everyone around them their life was virtually no different than those on the outside. Yet admitting that would be still exact a cost that many aren’t willing to pay. Since covid and the effect on church attendance, I would think that difference is even smaller. So do you think covid will diminish the cost of just not coming back? Maybe you have written on this elsewhere. Apologies, if thats the case.

    March 18, 2021
    • Good question. I’m not sure. My suspicion is that some will come back for the same reasons that they came pre-pandemic: for the community and social aspect of church. Some might also stay away because they’ve learned they can live without it and were never that convinced. And some (most, I hope!) will come back because they value both the community and the, for lack of a better word, existential dimension of the faith. My hope is that this pandemic will have laid bare our need both for one another and for a message of hope that goes beyond what we can secure for ourselves.

      March 18, 2021
  3. howard wideman #

    it’s a full time job. leave it to the scientists, don’t cherry pick. the dakotas have few restrictions and way out of control covid, per capita.  Vermont and hawai r very strict and fewer covid per capita. It’s complicated and the most important thing is to work world wide together. Mary and I await the vaccine so we can be with our family and other vaccinated friends.

    March 18, 2021
    • I think the Florida story illustrates precisely that it is, as you say, complicated. I wish the lines were cleaner and neater than they in fact seem to be—that the greater the restrictions, the better the COVID numbers, the lower the restrictions the worse the numbers, etc.

      March 18, 2021
  4. Sharon Gravelle #

    Sometimes, maybe, perhaps, some of the statistics on Covid are under or over reported for political reasons. It is hard to know who to trust.

    March 18, 2021
    • It is indeed, Sharon.

      March 19, 2021
  5. howard wideman #

    Need to see the big picture. 250000 dead in Brazil and still no masks. 2nd only to USA 

    Sent from Yahoo Mail on Android

    March 19, 2021
  6. When do the moral and intellectual abstractions you grapple with lead to conviction, action and exhortation?

    James Coates is a man of God, are you?

    Are you a man of God? Do you speak on His behalf? It is a serious question. It is a fair question. It is a just question. It is a question all who listen, need to ask of all who speak.

    Who sends you? Why do you speak?

    March 19, 2021

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: